250+ Massachusetts-based brands come together to share fresh ideas, solve problems and make meaningful connections.
CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS
WHAT TO EXPECT:
- Chief Marketing Officers
- Chief Brand Officers
- Advertising Strategists
- Social Media Managers
- Creative Directors
- Local, Regional and National Brands
- 7 interactive discussion panels
- Q&A with 50+ speakers
- 4+ hours of dedicated networking
- Social events! Including a welcome breakfast, lunch & a cocktail party!
- Fresh ideas to inspire your audiences
- New tools to tell your brand's story
- Exciting new relationships with marketers, brands and partners
- Membership in a community of like minded marketers
DOWNLOAD THE agenda
The Massachusetts Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
THE PROGRAM AT A GLANCE:
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Morning Keynote Address
9:20 - The Massachusetts Brand
Leading brands and organizations headquartered in Massachusetts get together to address the question: What is the Massachusetts brand and what is its relationship to theirs?
10:00 - Panel: Differentiation & Engagement through Content
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
10:40 - Morning Break
Coffee, light refreshments and networking
11:10 - Case Study Presentation: Problem, Solution, Outcome, Q&A
11:25 - Panel: Women & Leadership in Marketing
Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.
12:05 - Networking Luncheon
Networking Luncheon; lunch, refreshments and networking
1:30 - Panel: Customer Experience, Care & Insight
How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices from B2B and B2C markets.
2:10 - Panel: Meaningful Digital and Mobile Engagement
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
2:50 - Afternoon Break
Coffee, light refreshments and networking
3:20 - Panel: Reputation Management & Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
4:00 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
4.40 PM - Cocktail Party & Networking Reception
GET YOUR TICKET
T: (917) 525 3671
Pre-registration is required for all attendees.
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The Massachusetts Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
The Westin Copley Place, 10 Huntington Ave, Boston, MA 02116