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massachusetts marketing summit

DECEMBER 5, 2019 // #MAMKTG // THE WESTIN COPLEY PLACE, BOSTON, MA

 
 
 

250+ Massachusetts-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Chief Marketing Officers
  • Chief Brand Officers 
  • Advertising Strategists 
  • Social Media Managers
  • Creative Directors
  • Local, Regional and National Brands
  • 7 interactive discussion panels
  • Q&A with 50+ speakers
  • 4+ hours of dedicated networking
  • Social events!  Including a welcome breakfast, lunch & a cocktail party!
  • Fresh ideas to inspire your audiences
  • New tools to tell your brand's story
  • Exciting new relationships with marketers, brands and partners
  • Membership in a community of like minded marketers
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meet our keynote speakerS

 
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Tony Weisman

Chief Marketing Officer

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Barbara Goose

Chief Marketing Officer

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Milos Vranesevic

Senior Vice-President & Chief Marketing Officer

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MEET OUR SPEAKERS


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 

 
 

Brigid McGivern

E: brigid@icsummits.com

T: 978.481.7805

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GET YOUR TICKET

 

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

VENDOR CONTACT:

BRAND CONTACT:

Pre-registration is required for all attendees.

DOWNLOAD THE agenda

 

The Massachusetts Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.

 

 THE PROGRAM AT A GLANCE:

 

 

8:00 AM

Welcome Reception & Registration; badge collection, light refreshments and networking.

 9:00 - Morning Keynote Address

 9:20 - The Massachusetts Brand

Leading brands and organizations headquartered in Massachusetts get together to address the question: What is the Massachusetts brand and what is its relationship to theirs?

 10:00 - Panel: Differentiation & Engagement through Content

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

 10:40 - Morning Break

Coffee, light refreshments and networking

11:10 - Late Morning Keynote Address

11:30 - Panel: Women & Leadership in Marketing 

Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.

12:10 - Networking Luncheon

Networking Luncheon; lunch, refreshments and networking

1:10- Panel: Customer Experience, Care & Insight

How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices from B2B and B2C markets.

1:50 - Panel: Meaningful Digital and Mobile Engagement

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

2:30 - Afternoon Break

Coffee, light refreshments and networking

3:00 - Afternoon Keynote Address

3:20 - Panel: Reputation Management & Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

 4:00 - Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

4:40 - Cocktail Party & Networking Reception

What does work: Use your early warning systems. Monitor social conversation closely. Most of the time you can see an issue coming or get information faster digitally.
— Julie Batliner, President & Managing Partner - Carmichael Lynch

MEET OUR SPONSORS

 
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FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

Kim Anthony Jones

E: kimanthony@icsummits.com

 
 

in partnership with

 
 

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

IC Summits is staffed with professionals who exceed expectations. They draw industry experts and attract exceptional individuals with educational conferences at top-tier locations. We were able to connect with key individuals and bring knowledge back to our team. The whole day was impressive!
— Bonnie Akerson, AMA Boston, President
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FAQS

WHO ATTENDS?

The Massachusetts Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here!

HOW DO I BECOME A SPONSOR?

Easy!  Contact Kim Anthony Jones to find out about the remaining openings - kimanthony@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE:

The Westin Copley Place, 10 Huntington Ave, Boston, MA 02116

 

IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE